Yesterday was Day 1 of my self imposed domain authority challenge. I’d have to say it was a success. I spent 3 hours, just as I’d hoped to, and found 3 solid prospects. Two of these links should definitely happen and one is a bit more on the fence.

If I can have 2 more days like yesterday this week then I’d say this little experiment is going to be really profitable for us. Today’s tip is this: don’t be afraid to make some phone calls. I tend to beat this to death but it’s how I tracked down all of the prospects yesterday.

Making telephone calls is definitely a pain. If you’re going after .edu’s then it’s guaranteed you will spend a half hour on the phone just to get to the webmaster or somebody with some authority. But, in my opinion, this is time well spent in building your status as an authority in your industry and building a higher barrier of entry/moat around your niche to protest your SERPs.